6 Reasons for K-Beauty

1. The focus is on the individual needs of your skin!
The Korean beauty market has a diverse range of products that have something for everyone. Whether it's an oil-based facial cleanser, an anti-aging cream, natural sunscreens or moisturizing masks - here you will find the right care set for your skin's needs!

In the Korean skincare routine, there are several steps in which different products are used. These can be adapted, combined and varied to suit your needs. A complete skincare session can include ten or more steps, but not every step is necessary every day. Depending on whether it is about reducing signs of skin aging, treating acne scars or pigmentation spots, or simply moisturizing the skin, you can work out your own beauty process.

2. Prevention instead of concealing! The focus is on sustainable skin health
Korean cosmetics are about avoiding skin irritations and skin problems as well as preventing skin aging so that these no longer have to be concealed. The skin is moisturized right down to the deepest layers and protected from external influences such as excessive sun exposure. In this way, make-up also emphasizes the natural beauty of smooth and fresh skin instead of covering up problem areas.

3. Natural resources: High quality ingredients derived from Korean tradition.
There is a long tradition of using natural ingredients for the unique beauty products from Korea. For example, Centella Asiatica strengthens the skin barrier and improves the skin's protective mechanism, eliminates redness and relieves itching in the case of skin irritations and revitalizes the skin. Green tea detoxifies and contributes to an even complexion. Houttuynia Cordata extract (heart leaf extract) has skin-soothing and antibacterial properties, supports the skin in regulating excess sebum, has a clarifying effect and helps to reduce impurities, inhibits inflammation and helps to regenerate sore skin. Bee venom has anti-inflammatory and antibacterial properties, plumps the skin and softens facial lines. Snail secretion filtrate is one of the most nutrient-rich ingredients available today. It contains hyaluronic acid, copper peptides, zinc and iron, among other things. The skin is vitalized and supplied with plenty of moisture. The strong antioxidant effect protects the skin barrier and builds up the body's own collagen. This leads to softer, plumper skin.

Korean cosmetics use gentle, natural, vitamin-rich and healthy ingredients that effectively moisturize, repair and nourish the skin, while commercial products contain harsh and artificial chemicals use.

4. Korean cosmetics combine tradition and innovation with the latest technology.
The Korean cosmetics industry, which is one of the largest in the world, focuses on combining tradition and innovation. Korean cosmetics companies are among the most creative in the industry. They combine traditional healing knowledge, advanced technologies such as AI and thorough research to continuously develop their products. A natural look with reduced make-up, the development of sheet masks and serums and clean beauty with a focus on natural ingredients are some of the current trends in the beauty industry in South Korea.

5. A bright future with sustainability
Since animal testing has been banned in South Korea since 2016, all cosmetic products from Korean companies are free from animal testing. Korean companies use organic, natural ingredients. But it's not just the ingredients that show the environmentally friendly approach, as many Korean cosmetic companies use recyclable and even compostable packaging.

6. Government support makes it possible to offer luxury quality at a fraction of the price
It's no wonder that the Korean skincare scene has triumphed all over the world. Compared to European luxury brands, Korean skincare products are cheaper than European ones. This low-cost advantage comes from the significant support and subsidies from the Korean government. High-quality products with innovative properties are produced through significant investments in research and development without increasing consumer costs.

Start your Korean skincare routine with Your Korean Glow

Immerse yourself in the world of beauty with our exclusive starter and essential kits! These contain the most popular and effective products for your individual skin needs! Your beauty simply deserves it!